Enquira reads new enquiries as they arrive, works out which ones matter most, and makes sure your team knows straight away — so a serious enquiry doesn't sit unread until tomorrow.
Lead follow-up automation means handling the first steps after an enquiry arrives without someone having to be sitting at a desk to do it. Instead of an enquiry landing in a shared inbox and waiting for a human to read it, an automated system picks it up immediately, acknowledges it, works out how urgent it is, and makes sure the right person is told.
It doesn't replace your team. The conversation, the quote and the relationship still belong to a person. What automated lead follow-up removes is the gap between an enquiry arriving and anyone realising it's there.
A CRM stores enquiries once someone has entered them. Lead response automation acts on an enquiry the moment it arrives, before anyone has touched it. The two work together — but a CRM on its own won't tell you that the message that came in at 7pm on Friday is worth interrupting your evening for.
Most businesses don't lose enquiries because they're careless. They lose them because the person who could act on the enquiry was on site, in a meeting, on another call, or had gone home.
Meanwhile the customer who sent it is usually contacting more than one company. Whoever replies first tends to shape the conversation — they get to ask the questions, set expectations, and book the visit. By the time a reply goes out the following morning, that ground is often already taken.
The pattern is worse for enquiries that arrive outside office hours, and worse again when genuine, ready-to-buy enquiries are mixed in with price-checking and general curiosity. Everything looks the same in an inbox until someone reads it.
Each step happens automatically. The last one is deliberately human.
From your website form, enquiry page, or wherever customers already contact you.
An immediate reply confirms you've received it and asks for anything important that's missing, sent under your own name.
The enquiry is read and scored on urgency, scope and how ready the person is to go ahead.
High-priority enquiries trigger an immediate alert to your team. Everything else is collected into a daily summary, so nothing goes unseen.
Enquiries that go quiet receive a short sequence of follow-ups, spaced to suit your business. It stops as soon as they reply, or after two weeks without a response.
Quotes, advice and commitments stay with your team. Enquira gets the enquiry in front of them faster; it doesn't negotiate on your behalf.
A roofing enquiry, for illustration. The same sequence applies whatever you do.
Enquira isn't tied to one particular form or platform. It's set up around wherever your enquiries currently arrive, so nothing about how customers contact you has to change.
Part of setting Enquira up is working out which of these fits your business, then connecting it properly and testing it with real examples before anything goes live.
Automated enquiry follow-up earns its place when enquiries vary in value and speed genuinely affects whether you win the work. That tends to mean businesses where a single job is worth hundreds or thousands of pounds, and where enquiries arrive at inconvenient times.
It's less useful for businesses receiving only a handful of enquiries a week, where reading them personally is no real burden.
The first acknowledgement is automatic, and it's written to sound like your business rather than a system. It confirms receipt and asks sensible follow-up questions — it doesn't pretend to be a person having a conversation, and it doesn't quote or make commitments on your behalf.
A short sequence, with the spacing set to suit how your business works — what's right for an emergency callout isn't right for a project someone's planning months ahead. It stops the moment they reply, and stops on its own after two weeks if they don't.
No. It removes the delay between an enquiry arriving and someone knowing about it. Your team still handles the actual conversation, the quote and the job.
It doesn't, until it's set up for you. Part of onboarding is going through real enquiries you've had, comparing how they'd be scored against how you'd have judged them yourself, and adjusting until it matches your instincts.
It can. Scoring is a judgement, not a certainty, which is why lower-priority enquiries are still surfaced to you daily rather than filed away. Nothing is discarded on the strength of a score.
Usually not. Enquira connects to whatever you already use. Where a form can't be connected directly, there's normally a straightforward alternative.
Enquiry details are processed only to deliver the service, and are covered by a written agreement setting out what's held and for how long. Enquira operates as a data processor on your behalf under UK GDPR.
No minimum term. It's monthly, and you can stop whenever it stops being useful.
Send over a real enquiry your business has had, and I'll show you exactly how it would have been handled — scored, replied to, and flagged. It's the quickest way to judge whether it's worth anything to you.
Email hello@getenquira.co.uk